Developing an Onboarding Flow

Philo is a streaming service that offers live TV and on-demand content.

Summery

At Philo, I led a 6-week experiment aimed at enhancing the first-time user experience by redesigning the onboarding flow for iOS. The objective was to address the cold-start problem by prompting users to select their favorite channels immediately after signing up. This step was designed to personalize content recommendations on the home screen and streamline guide navigation, making it easier for users to discover relevant content right from the start.

Full Case Study

Role

Lead Product Designer

Timeline

6 Weeks

Client

Philo

The problem

Allowing users to select favorite channels during onboarding will accelerate recommendations, improve guide navigation, and boost first and second payment rates through a more personalized experience.

The Solution

Allowing users to select favorite channels during onboarding will accelerate recommendations, improve guide navigation, and boost first and second payment rates through a more personalized experience.

User Research

Allowing users to select favorite channels during onboarding will accelerate recommendations, improve guide navigation, and boost first and second payment rates through a more personalized experience.

The IMPACT

A/B testing showed that new users struggled to navigate the app and find relevant content due to the lack of a personalization step, like selecting favorite channels, slowing recommendations and increasing friction in the guide.

Let’s talk!

williams.tamone@gmail.com

Let’s talk!

williams.tamone@gmail.com