Enhancing Philo's Show Pages
Philo is a streaming service that offers live TV and on-demand content.
Summery
As Lead Product Designer at Philo, I spearheaded a 6-week mobile-web only project to address the challenge: 'How can we make information on our show pages more digestible?' By redesigning the show landing page with a focus on user-centric design and accessibility, we successfully improved content clarity and user engagement. This resulted in a 8% increase in initial payments, 5% rise in subscribers, and 18% boost in sign-ups.
Role
Lead Product Designer
Timeline
6 Weeks
Client
Philo
The problem
"Simplifying and reorganizing content on show pages would lead to higher conversion rates and user retention."
The Solution
"Simplifying and reorganizing content on show pages would lead to higher conversion rates and user retention."
User Research
"Simplifying and reorganizing content on show pages would lead to higher conversion rates and user retention."
The IMPACT