Philo Install
Philo Install

Philo, a streaming service prioritizing seamless user experiences, identified challenges in their device onboarding flow.

Users logging in on another device during their trial period significantly increased the likelihood of payment. The goal was to emphasize a clear and tailored setup flow that provides instructions for a 2nd screen experience.

View Case Study

Philo, a streaming service prioritizing seamless user experiences, identified challenges in their device onboarding flow.

Users logging in on another device during their trial period significantly increased the likelihood of payment. The goal was to emphasize a clear and tailored setup flow that provides instructions for a 2nd screen experience.

View Case Study

Philo, a streaming service prioritizing seamless user experiences, identified challenges in their device onboarding flow.

Users logging in on another device during their trial period significantly increased the likelihood of payment. The goal was to emphasize a clear and tailored setup flow that provides instructions for a 2nd screen experience.

View Case Study

About

My Role: Lead Product Designer
Timeline: 8 Weeks

The Problem to Solve

In enhancing its user onboarding process, the current post-payment flow falls short of providing a smooth transition for users into the content-watching experience. The main challenge arises from users being directed to a settings page with limited interactions, impeding their progression toward content consumption.

Our Solution

Harnessing the insight that users logging in on another device during the trial triples payment likelihood, our approach guides Philo setup on multiple devices. Clear instructions and incentives significantly boost sign-ins, especially on mobile (6.9%) and Fire TV (6%) during an 8-week test, ensuring a widespread platform-wide increase for heightened engagement and satisfaction.

Live design

Let’s talk!

williams.tamone@gmail.com