Striving to craft meaningful and considerate design experiences for everyone.
My Role: Lead Product Designer
Timeline: 8 Weeks
The Problem to Solve
The issue is with Philo's initial page, which fails to make a strong impression and leads to high user departure despite sign-ups. Previous minor adjustments were ineffective, prompting a focus on more substantial changes. We're exploring three approaches: emphasizing Philo's capabilities, providing user guidance, and showcasing its top content.
The strategy aimed to elevate Philo's brand with a cohesive ecosystem and a cinematic color palette, presenting it as accessible and professional. Results: a 6.2% increase in initial payments, a 5.0% rise in subscribers, and a 5.7% boost in sign-ups. The test outperformed, with a remarkable 99.9% win over the control group.